If you’re trying to connect the dots between your product and the audience you want to reach. Whether your business is just an idea or you’ve decided to change your existing brand, here’s everything you need to know to build a strong identity around your business.
A brand is not just a recognizable name and a logo that sets you apart in a crowded market. Your brand is how people perceive you wherever they interact with your business; they are the impressions that you can control and also those that you cannot.
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